Did you know?

Since 2015, Primo Events have partnered with Run In The Dark, in association with The Mark Pollock Trust as the online registration platform for the event in various locations across the globe – including Belfast, across Ireland, UK, Europe, America and Australia!

Run In The Dark

The 2017 Run In The Dark took place on Wednesday 15th (worldwide) and 22nd November (Dublin), thousands of runners joined together to run 10k or walk/run 5k in support of a cure for spinal cord injury.

 Then and now…

  • The event has grown from 3,500 participants in 4 locations in 2011 to 20,000 participants in 50 locations in 2017!
  • €200,000 was raised in 2016, they aimed to raise €250,000 in 2017

How did we help?

  • Provided a fully-branded corporate registration flow, giving all participants a seamless sign-up experience. This enabled corporate businesses to pay for places up-front and individuals could register via a password protected link to claim their place. Participant entered their data themselves, meaning their data was accurate and up-date.
  • We provided a multi-currency system allowing people to pay in their local currency
  • As part of the sign-up process, the system ensured participants created optional fundraising pages with Just Giving, encouraging people to fundraise and made it easy for them to give small donations to their page.
  • Provided custom branding for the event, enabling consistency across the registration platform and website.
  • Integration with Intercom, the event’s CRM system – registration data was passed into Intercom, meaning data was updated in real-time, which enabled up-to-date Marketing.

Run In The Dark

What exactly is the event raising money for?

There are no grants available for their paralysis research. Everyone that has put on their running shoes for this global event is helping to find a cure for paralysis.

After already suffering from blindness since 1998, Mark Pollock also suffered a spinal cord injury in 2010, leaving him paralysed. Mark and the Trust strive to find a cure for paralysis for him and millions of others worldwide affected by this.