Benefits of using discount codes: 

  • Great way to get people to register last-minute as it grabs attention. 
  • Gives customers a sense of urgency, as it looks like the offer is running for a limited time only. 
  • ‘Act now or lose out’ – quickly draws people in.  
  • Gives customers the incentive to sign up to an event for less money. 
  • Excellent promotion method – can result in increased event registrations, sales and reputation. 
  • Customers are more likely to buy items if a business is offering money off. 
  • Increased traffic = increased sales! 
  • Discounts and promotions increase your chances of making a sale. 
  • Offering discounts helps meet sales figures. 
  • Saves customers money. 
  • Increases satisfaction and loyalty. 

Types of promotional codes/discounts: 

  • Money off – ‘£5 off when you spend over £50’ or ‘£5 off your first purchase’ 
  • Percentage off – ‘10% off your online order’ 
  • Coupon codes 
  • One-time-use codes 
  • Free gift 
  • Buy One, Get One Half Price

When to use promotional codes/discounts: 

  • When meeting weekly/monthly sales goals 
  • Before launching new products/events – helps to drive interest 
  • Subscription offers – “Sign up now and receive 10% off your first payment” 
  • Offering discount codes for liking, sharing your page and posts  
  • Receive a discount if you refer/recommend your event to someone 
  • First time shopper offer 

Keep in mind your customers and which offers are relevant to your company – not all might apply or you may find that some forms of promotion could work better than others depending on the nature of your business and age and motivations of your target audience. Perhaps keep a record of the results of each type of promo code you decide to use so that you can look back on and compare.  

Also, don’t be afraid to be creative with how you use your promo code or discount, the quirkier the promotional content, the more it will be recognised!

For more ideas on ways to promote your event take a look below:

Ways to Promote Your Event – Email Marketing Tips

Ways to Promote Your Event – Charities and Event Promotion

Ways to Promote Your Event – Creating Facebook Events

Ways to Promote Your Event – Make Your Hash Tags Go Viral