Last Updated 23/05/2018

Primo Event’s is an online ticketing and registration platform dedicated to providing event organisers and participants with a seamless signup process. Our registered office is 4 Crescent Business Park, Enterprise Crescent, Lisburn, BT28 2GN.

This document outlines the information which we collect and how we process it.

1. What Personal Data do we collect

All Users
For all users we collect Personal Data when you voluntarily provide such information to Primo Events. This could be when you access our services, contact us with an enquiry or visit certain parts of our website. We also collect certain technical details automatically such as your I.P. address, browser type,  statistics on your use of our services and how you came to our service.

Event Organisers
As an event organiser we may collect additional information from you such as your bank account details and identification documents to facilitate payments.

Event Participants
As a participant we will collect additional Personal Data from you on behalf of an Organiser. Organisers can setup event registration forms to collect virtually any information in connection with the event. Primo Events does not control the information collected or the organisers registration process.

If you register for a paid event you will be required to provide your debit/credit card information. This will be passed to the appropriate payment gateway for processing. Card information is not stored by Primo Events or given to the event organiser.

2. How We Use Your Personal Data. 

Specific Reason
If you provide us with your Personal Data for a specific purpose, we may use this information for the purpose in which it was provided e.g. if you contact us we will use your information to respond to your query.

Use of our Service
We may use your personal data in order to give you access to our services and to determine what portions of the service you have access to. When registering for an event we will use your Personal Data to determine if you are eligible to take part, determine your pricing level, or to provide further information and confirmation that you are registered in the event.

Business Purposes and Support
We may use your Personal Data for internal business purposes, including without limitation to manage your account and provide you with customer service, to better understand our users and improve our services, and to generally manage our business.

Marketing & Communication
In accordance with your marketing preferences we may use your Personal data to contact you in the future for marketing and advertising purposes. All correspondence will have the ability for you to opt out.

Organiser Emails
We allow organisers to use our email tools to contact participants. The organiser and not Primo Events is responsible for these emails, and Primo Events will deliver these emails on the organisers behalf.

Aggregate Personal Data
In order to understand our users and improve our services we analysis customers behaviour and Personal Data. This is conducted on an aggregate basis that does not identify you.

3. How we Transfer your Personal Data

We will not sell your Personal Data
We will not sell your Personal Data to third parties. There are, however, certain circumstances in which we may disclose, transfer or share your Personal Data with certain third parties without further notice to you, as set forth below.

Transfer of Business
You acknowledge and agree that any successor to or acquirer of Primo Events LTD (or its assets) will continue to have the right to use your Personal Data and other information in accordance with the terms of this Privacy Policy.

Event Organisers & Third Parties
When you use the service to register for an event, make a donation or pay your club membership. We provide the Personal Data entered for the applicable event to the event organiser. If you create a fundraising page as part of your registration we will share some of your details with the relevant fundraising platform. It addition some of your Personal Data may be shared with the event organisers partners such as timing companies & photographers.

Agents, Consultants and Service Providers
We may share your Personal Data with our contractors and service providers who process Personal Data on behalf of Primo Events. This could include email service providers, payment gateways, hosting and backup services and marketing agencies.

Other Third Party Connections
You may connect your account to third party services like Facebook or Strava. In which case we may collect and retain information relating to your account such as your account ID, name, email and profile picture. In addition for activity tracking services we may log your activities.

Legal Requirement
We may disclose your Personal Data if required to do so by law.

4. How You Can Update, Correct or Delete Your Personal Data

You may request access to the some of the Personal Data stored by us. You can ask us to correct update or delete any Personal Data that we hold. Some of your Personal Data will be available by using our Manage My Registration functionality for each event or you can contact us at

If an event participant issues a data deletion request, we will remove or anonymise the Personal Data. This will remove it’s availability to the event organiser and may mean you are unable to take part in the event. The participant understands that this information may have already been passed to the relevant event organiser.

We retain your Personal Data for as long as necessary to provide you with our Services, or for other important purposes such as complying with legal obligations, resolving disputes, and enforcing our agreements.

Event Organisers may request that we delete or anonymise your Personal Data once our contract with them has concluded. We may also remove Personal Data of inactive accounts in line with our data retention policies.

5. How We Store your Personal Data

We may store Personal Data itself or such information may be stored by third parties to whom we have transferred it in accordance with this Policy. We take what we believe to be reasonable steps to protect the Personal Data collected via the Services from loss, misuse, unauthorised use, access, inadvertent disclosure, alteration and destruction. However, no network, server, database or Internet or e-mail transmission is ever fully secure or error free. Therefore, you should take special care in deciding what information you send to us electronically. Please keep this in mind when disclosing any Personal Data.

All of your personal data held by Primo Events will be stored in the EEA and the UK.

6. General Data Protection Regulation (GDPR) 

GDPR requires Primo Events and Organisers using the Service to provide Users with more information about the processing of their Personal Data.

The GDPR requires us to tell you about the legal ground we’re relying on to process any Personal Data about you. The legal grounds for us processing your Personal Data for the purposes set out in Section 2 above will typically be because:

• you provided your consent;
• it is necessary for our contractual relationship;
• the processing is necessary for us to comply with our legal or regulatory obligations; and/or
• the processing is in our legitimate interest as an event organising and ticketing platform (for example, to protect the security and integrity of our systems and to provide you with customer service, etc.).

Primo Events may act as either a data controller or a data processor in respect of your Personal Data, depending on the circumstances. For example, if you create an account with us to organise your events, we will be a data controller in respect of the Personal Data that you provide as part of your account. We will also be the controller of any Personal Data obtained about the user of the service which could relate to organisers or participants.

However, if you register for an event as a Participant, we will process your Personal Data to help administer that event on behalf of the Organiser (for example, sending confirmation, promotional and feedback emails, processing payments, etc.) In these circumstances, Primo Event’s merely provides the “tools” for Organisers; Primo Event’s does not decide what Personal Data to request on registration forms, nor is it responsible for the continued accuracy any Personal Data provided. Any questions that you may have relating to your Personal Data and your rights under data protection law should therefore be directed to the Organiser as the data controller, not to Primo Events.

7. Changes to this Policy

The service we offer and our business may change from time to time. As a result we may need to make changes to this policy. We reserve the right, in our sole discretion, to update or modify this Policy at any time. Modifications to this Policy will be posted to the website with a change to the “Last Updated” date at the top of this Policy. We may provide you with notice of such modifications via email or within the service. Your continued use of the service constitutes acceptance of those Modifications.

8. Disputes

If you have a complaint about Primo Event’s privacy practises you should write to us at:

Primo Events LTD, 4 Crescent Business Park, Enterprise Crescent, Lisburn, BT28 2GN. We will take reasonable steps to work with you to attempt to resolve your complaint.