Optimising Your Event Registration Form

Want your online registration form to stand out as much as possible from the crowd? Want to increase your event registrations? Ever wonder why some people start filling out application forms and never get round to finishing them?

Below are our top tips on how to make your registration form as user-friendly as possible without error: 

  • Less is more! Reduce the number of required fields on your form. Humans have short attention spans, so it is important you capture interest right from the very start of the form. The fewer words there are on a page, the more likely a person is to read for longer; people are skim-reading forms nowadays, not reading them (Survey Gizmo, 2013). Do you find that the more words you have on the form, the fewer registrations you acquire? If you can’t take out any fields on your form, you could split your form into stages. This will allow data entry to be digested easier. A progress bar is a great way of enabling people see how much is left to fill out. 
  • Minimise distractions, therefore people only look at the information you want them to be looking at. 
  • Make things easy for the user by limiting the amount of time they spend filling out the form – only ask for what you require.  In addition, using dropdown boxes, Yes/No buttons for questions and a drop down menu that predicts and guesses what you are trying to say, so that the user can stop typing earlier.  
  • Give your users all the information they need to fill out your form from the very start (for example, for passwords, indicate ‘Maximum 30 characters’ or ‘Passwords must be at least 6 characters and include a capital letter and a number’). Don’t let them get to the bottom of the form to then be told they have to amend their details and chosen password! 
  • Ensure you plan your webpages and design well and that everything flows from each stage. 
  • Consider field alignment, label position, font style and size and white space. Everything must be consistent throughout the form. 

What Else?

  • Make your Call-To-Action button(s) stand out.
  • Optimize for mobile. It’s becoming increasingly common for people to use the internet ‘on-the-move’ nowadays, for example, tablet, smartphone, ipad. Ensure your webpages appear as expected on each platform and the correct page sizing and fonts are used. A study by conversion.com states that if your website isn’t mobile optimized, then you will lose 40% of your visitors, resulting in a loss of business.
  • Avoid repetition – don’t put people off by asking the same thing twice.
  • simple, eye-catching design goes a long way! Therefore, make sure your form is tidy and neat with company logos present. Also, this helps your event be instantly associated with your company.
  • Allow users to sign up through using their social media accounts, such as Facebook and Twitter. This increases the chances of users signing up straight away, instead of avoiding the hassle of creating a new account and having to remember yet another new password! It is thought that 77% of users prefer logging in with their social media to register and that 60% have more than 5 unique passwords to remember anyway! (The Daily Egg, 2013).
  • Follow up with a survey to gain feedback from people who have registered using your form. Consequently, this is a great way of getting an outsider’s opinion quickly and following up on any trial and errors that may be found.

Registration Form