• Why your company should become an event sponsor Becoming an event sponsor can be mutually beneficial to your brand/company and the brand you are sponsoring:   Benefits of sponsoring an event include:   Generates brand awareness and publicity Give the public a positive experience and perception of your brand. By becoming an event sponsor you are putting your brand name at the centre of the event, creating brand association ...
  • Planning a Road Race? What Makes a Good Road Race? There are several things to take into consideration when planning a Road Race, with the main two priorities being participant safety and enjoyment. The key essentials should be to ensure that you have a good venue and the date/time of the event are suitable.   There are also a few small things that should be taken into consideration at the actual ...
  • Achieve Consistent Event Branding Achieve Consistent Event Branding Event branding can make or break can event, so as an event organiser it should be a top priority in the event planning process and not merely just an afterthought. Branding is not just simply logos, banners and themes, it is more about the full cohesive experience that users will be exposed to from the first point ...
  • Technology and Your Event Introducing Technology To Your Event   Technology has greatly impacted the world of Event Management through its introduction of various software and gadgets that can both ease the process for event organisers and ensure that participants have a memorable experience.       Before Your Event  Event registration software  Event Registration software can be employed to ease the administration process, including with both registrations and communication.   Social ...
  • How to Price Your Event Event Pricing Strategy for your event   Know your event  When working out what pricing best fits you event, it is necessary to think about:  What motivates your target audience? What are their needs?   Is your event popular and in high-demand? If so, your pricing could be higher to reflect this.  What price are people willing to pay? This is the element ...
  • Things to Consider When Creating a Registration Form Things to Consider When Creating a Registration Form    The purpose of registration forms and the essential questions asked on these forms will vary. This will depend on the type of event and the details required by the organiser. Due to the fast-paced mobile nature of today’s society, keeping your registration from short and concise will attract more participants to complete it.     Things to keep ...
  • Fundraising Ideas For Your Event Fundraising and Your Event   Not sure how to fundraise? Or if you’re approaching fundraising in the correct way? We’ve got you covered…  Tips and Tricks…  – Don’t forget to thank donors, make sure you are polite and leave a lasting impression of your company and chosen charity!  – Communicate regularly with your supporters – keep them informed as to ...
  • Making Your Event Stand Out How to Make Your Event Stand Out   Event Promotion – For starters…  Event Name  Once you have decided on the idea of your event, it is important to generate a catchy event name which will ensure that your event is different and memorable. Unique and captivating event names will not only attract potential participants, but it will also make ...
  • Reducing Your Admin for Events 6 Ways of Reducing Admin for Events   Reducing admin of your event can be encouraged through the use of event registration software. This software will take care of several elements involving registration, payments and information follow ups, in turn, reducing your admin. Some of the ways in which the software can reduce your admin are demonstrated below;  Reducing Admin ...
  • How To Improve Your Event Event Planning – Ways to Improve Your Event   Plan Before establishing any event, planning is key. A strategic plan should be developed which covers each stage of the event in detail from start to finish. Event planning can include the event type, location, theme as well as registration and communication logistics. Ensure that every team member is aware ...