Creating your perfect event registration form template

Collecting the correct data on your registration form can save you time, admin and reduce the number of drop-offs during the registration process.  If you run multiple events or even just one event a year, creating the perfect registration form templates will not only ensure the best information is collected but sets you off on a great footing with your participants.  The registration process is the first contact you have with participants and setting a good first impression counts.

Things to keep in mind:

What information do I really need?

Keep the registration form template as short and concise as possible, only ask for the information you really require. Before introducing a question to your registration form, ask yourself two simple questions:

  • Do I really need this information?
  • What would I use it for? 

A short and concise registration form is also favourable for participants who register on mobile devices.  It will reduce drop out during your event registration process and it will save you time by reducing the amount of information that you will have to sieve through.

Extra questions

You should consider whether you would like to ask some additional question.  These may not give you essential information but could be used to collect market research or to improve future events.  The registration process is a great opportunity to engage with an already captive audience.

Before adding these questions try listing all the questions you would love to ask in an ideal world, ensure you can justify each one and then rate them in order of most to least useful.  After doing this then decide what is reasonable to add to your registration form template.  Always consider the time it will take participants to complete the registration process.

Mandatory vs Non mandatory fields

Once you have decided on the questions to go on your registration form template.  Be sure to identify which questions are mandatory and which are not.  The above process will guide you in this but there may be a few questions which don’t quite fit the mould.   Ensure you collect all the essential information but try to limit barriers to entry.

Readability

The readability of the registration form will help participants complete the registration process quickly.  The key to readability is having a good structure to your registration form template.  Use the following tips to create a good structure:

  • Where possible use questions formats that have options to select such as drop downs and yes/no questions.
  • Break the form into different sections using headings.
  • If you have a long registration form look at the readability on different devices. Consider splitting the form not only into different sections but also onto different pages.

Finally, it may be important to vary your registration form based on your entry options.  Be sure to consider each entry option separately, creating a basic registration form template will save you time when doing this as questions can be pulled directly over as a starting point for each form.  Last but not least always complete the registration process yourself with some test entries before opening it up to your participants.

Get your registration form template started now with Primo Events.