Using Facebook to Promote Your Event
We are spoiled for choice when it comes to methods for promoting our events! Sometimes it can be a little too much choice so we’ve drawn up our guide on how to use the world’s most popular social media site to promote your event.
If you need a little convincing, here are a 3 points on WHY you should be using Facebook Ads to promote your event.
WHY Facebook Ads?
- Choose your objective
Facebook guides you with many options to choose from whether you want to get more likes on your page, drive traffic to your website or raise attendance at your event.
- Select your Target Audience
Facebook has absolutely nailed target marketing. If you know who you need to attract to your event, then you’re already one step ahead. Facebook has simplified how you can reach out with specific target audiences. Choose locations, ages, genders, interests and behaviours to specify your prospective clients. Facebook also will let you know whether your audience is too specific or too broad!
- It is COST EFFECTIVE
If you haven’t set aside a budget for Facebook ads yet, then DO! There are a number of ways to pay for these ads, and budgets to suit every pocket! You can budget for a daily or lifetime expenditure, select how long you wish the advert to run and you can also pay per click (which essentially turns your ad into a bid for the best spot on top of your competitors).
HOW to optimize your event
Create an event section on your website
Add the link to your online registration page – Primo Events Online Registration is easy to set up and looks stunning. You can set this up literally within minutes!
A sample of our system for the Walled City Marathon 2016
Create an event via your Facebook Page
It is widely understood that Facebook users like to stay on Facebook. Give them the option of entering whilst using their FB app. Create an event on your Facebook page and make sure it is on a public setting so anyone can attend! Primo Events Online Registration pages are fully optimised and are integrated with social media platforms to help boost your event further.
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Primo Events – Celebrating sport, participation and success since 2008